Why Data Literacy Must Matter To Your Organization?

Data literacy is an empowering skill that enables employees to read, decipher, scrutinize, communicate, and work with data. Data-driven organizations that will include data literate training culture in their company will help in gaining a competitive edge in this hostile global economy. Data literacy initiative is a strategy that can transform your company as well as build loyalty with an empowered and energized workforce as you invested in their career development.

Today, every business is generating an incredible volume of data. Nevertheless, storing massive data is not similar to understanding it as there is a crucial skill gap. Many teams are holding back digital transformation and data analysis initiatives across the organization because of poor data literacy skills.

Introducing data literacy training programs in business culture can help to create an environment where each employee can speak data language and use it confidently to discover game-changing opportunities. Approach DataManagementU experts for creating suitable data literacy workshops and training programs for your organization.

How to create a data literacy plan?

Data literacy initiatives can be established in several ways. Some companies have a 3-step framework. It defines the data literacy goals, assesses the current skill sets of employees, and lays out suitable learning routes. While creating a data literacy program consider the following.

  1. Businesses have invested a lot of time in training employees on how to use technical tools rather than focusing on data. If you are currently spending 80% on technology then make technology simple and spend more resources on data.


2. Start identifying employee skills and use them as a baseline to create a data literacy plan.


3. Using jargon can cause confusion and complications in data-related communication. Establish a common way to communicate data across the company because without a data culture things will not work. For example, the data analysts conducted a ROAS optimization process and collaborated with the marketers. The marketers are not aware of the term ROAS [Return on ad spend], so they may avoid using this best insight.


4. Foster a learning culture and reward curiosity rather than grueling poor data literacy skills. If the culture is fearful then it induces the feeling of shame because they are not data-literate. No one desires to feel dumb, so build a consistent learning culture and reward curiosity. In the same way, if something negative is identified from the data never use it to punish employees, but confront brutal facts and learn from errors. If you punish then employees will manipulate or hide the data.


5. Every employee learns differently, so build worships and courses, accordingly.


6. Define the success of the data literacy program using measurable performance indicators.


7. In general, the chief of data or CODs are in-charge of the training initiatives but in a data-driven organization not just the employees must participate but even executives have to be involved.

Genuine data literacy enables you to think as well as act differently. It starts by understanding genuine business issues and using smart insights to resolve them. Data literacy matters…..!


January 13, 2022 Jessica